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Better Investment Choices

This is about identifying and managing uncertainty to improve outcomes. Almost all investments are made under uncertainty, and many are made to mitigate an identified risk. Yet the cost of the investment is often the component of the value equation that is best known; the benefit and risk components are harder to quantify, but vital. One method we use is the power of your corporate crowd, since there's lots of evidence that a diverse group of people can outperform an expert in making forecasts and other judgment calls. Our method uses statistics to tap the collective knowledge and experience of all the people around you. It does this inexpensively and repeatably, in a transparent way that allows decisions to be supported by the known facts, plus collective intuition to fill in where facts are scarce.